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TrashCash / Buyisela

A revolutionary mobile application that transforms waste recycling into economic opportunity through digital rewards and incentives across Eswatini.

100%
Digital Rewards
24/7
Collection Access
EPR
Compliant System
SDGs
11, 12, 13

Executive Summary

TrashCash / Buyisela is an innovative mobile application solution developed by YVE Eswatini to incentivize household, institutional, and informal waste recycling. The app enables users to earn digital points for depositing recyclable waste materials at designated centers, which can be exchanged for mobile airtime, data, or retail discounts through strategic partnerships.

How It Works

A simple 4-step process that transforms waste into value for communities across Eswatini

1

Collect & Sort

Users collect and sort recyclable materials (plastics, paper, cans, glass) from households, institutions, or informal collection.

2

Weigh & Scan

Waste is weighed or scanned into the system at certified buy-back centers and registered through the mobile app.

3

Earn Rewards

Users earn digital points based on quantity and type of waste, which are instantly credited to their app account.

4

Redeem & Enjoy

Points are converted to airtime, data bundles, or retail discounts through partnership with Eswatini Mobile.

The Problem We Solve

Addressing Eswatini's waste management challenges through innovation

Growing Waste Volumes

Eswatini generates increasing volumes of waste, particularly plastic, paper, cans, and glass, without an efficient recycling system.

Lack of Incentives

Informal waste collectors operate without formal support, and public participation remains minimal due to lack of awareness, systems, and tangible rewards.

Lost Economic Value

Communities are losing out on both environmental and economic value that could be created through proper waste management and recycling.

Key Benefits & Impact

Creating value for all stakeholders through innovative waste management

For Communities

  • Increased income opportunities for youth, women, and informal collectors
  • Improved cleanliness and health conditions in urban areas
  • Digital inclusion through mobile technology access

For Partners

  • Enhanced brand loyalty through social impact integration
  • Increased customer acquisition and service usage
  • Real-time user engagement and data analytics
  • Fulfillment of ESG and CSR commitments

For Environment & Government

  • Significant reduction in waste to landfill
  • Better recycling data for environmental planning
  • Model for Extended Producer Responsibility (EPR) tracking
  • Contribution to UN Sustainable Development Goals

App Features

Powerful tools that make recycling rewarding and accessible

Geo-Tagged Maps

Real-time location of nearby recycling stations and buy-back centers.

Waste Tracking

Digital tracking of waste quantities, types, and recycling impact.

Reward System

Instant points calculation and redemption options.

EPR Integration

Connects manufacturers with recycling data for responsibility tracking.